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How We Rebranded, Redesigned & Redefined a Small Enterprise

How We Rebranded, Redesigned & Redefined a Small Enterprise

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A Case Examine on Revolutionary Sleep Options, Surrey, BC

Our staff loves serving to small enterprise house owners rebrand-from bringing web site redesign concepts to life to growing engagement on social media.

It isn’t solely as a result of we’re passionate in regards to the work, but additionally as a result of we love seeing our entrepreneurs succeed.

Now, I do know it is nearly foolish to say how difficult a 12 months 2020 has been for small companies. I am positive you’ve got heard it one million occasions!

However the truth that it was such a troublesome 12 months for a lot of small companies made the rebranding work we’re doing for a small enterprise like Revolutionary Sleep Options that rather more impactful.

Revolutionary Sleep Options’ unique web site wasn’t supporting or growing leads or gross sales in any respect. That they had a finicky purchasing cart system that was difficult to make use of.

The location featured an outdated design and a scarcity of compelling search engine optimisation copy. There was no point out of their values or health-centred strategy, that are what set them aside from the big-box shops.

Previously, Dave and Terry had additionally been utilizing extra conventional promoting campaigns akin to radio, TV, print and even boards at Rogers Area to draw the eye of Canucks followers.

With quite a few technical and advertising and marketing/branding points, they weren’t getting any on-line gross sales.

Whereas they had been getting in-store purchases earlier than COVID-19 got here alongside, the pandemic put a cease to that.

Revolutionary Sleep Options wanted to pivot quick and create a strong eCommerce web site and implement a brand new on-line advertising and marketing technique.

It was time for a contemporary strategy, so that is how we modernized Revolutionary Sleep Options’ model to offer them a aggressive edge going into 2021.

A whole model and web site redesign.

From the emblem to the product pages, we made positive Revolutionary Sleep Options’ branding was constant and interesting throughout all pages of the web site.

Like we do with each shopper, we began with an in-depth model evaluation to outline their distinctive promoting proposition (USP), target market, firm imaginative and prescient, model positioning and extra.

This evaluation strengthened the necessity to give their present emblem a model refresh. It was not solely outdated, nevertheless it didn’t replicate the wholesome vibe that was wanted to place them otherwise from different mattress and mattress sellers.

The brand redesign course of was a collaborative one bringing David and Terry into the combination each step of the way in which, guaranteeing the ultimate design was one they liked and knew represented their model positioning precisely.

One other one in all our web site redesign initiatives was to give you a brand new tagline to distinguish the corporate from their big-box opponents. As a result of the house owners delight themselves on promoting pure, natural and made-in-Canada merchandise wherever attainable, “Sleep More healthy. Stay Higher” was the successful assertion.

Our subsequent step was to develop our web site tech specs, key phrase evaluation and web site mock-ups. (A mock-up is a format that exhibits what parts might be on an online web page. You do not simply begin creating menus, slapping on photos and placing in hyperlinks on a dwell web page!)

It is essential for small enterprise house owners to know there’s a lot extra to a web site redesign than choosing emblem colors and font sizes!

For instance, a giant a part of the method is taking the consumer expertise into consideration. What course of stream will they undergo to make sure a simple expertise whereas on the location?

When designing and growing the Revolutionary web site, we needed to verify web site guests instantly know they’re in the correct place and may simply discover the merchandise they want.

Moreover, guaranteeing a web site appears to be like nice on any gadget, from desktops to smartphones is important. Pictures and font sizes might look good in your laptop however break or look crowded on a telephone display.

Whereas there’s a substantial amount of creativity concerned in implementing web site redesign concepts, a whole lot of your success will depend on well-executed internet growth.

Since we do not use cookie-cutter templates, bought themes, or DIY third social gathering web site builders, our purchasers know they’re getting the very best quality-built web site that can showcase their model completely.

The Revolutionary web site was inbuilt WordPress utilizing a personalized WooCommerce plugin for the purchasing cart system. We additionally built-in Fixed Contact for listing constructing and being able to ship deserted cart emails to those that go away the location with out ending their buy.

As you may see, except you are a advertising and marketing/technical/designer guru, rebranding your small business is not a DIY venture. There are too many essential branding, programming and implementation parts at stake. It doesn’t matter what trade you are in, you need to think about hiring a full-service skilled internet design and growth firm.


Learn: The Significance of Model Messaging for a Profitable Web site Redesign

I am positive you’ve got landed on somebody’s web site and felt like one thing was simply… unsuitable; or possibly you had been immediately turned off with out even realizing why.

Chances are high, you rapidly clicked again to discover a competitor’s web site, the place you felt extra comfy and safe.

Your guests may really feel the identical manner for those who do not take note of the way you come throughout to your target market. That is why it is essential to establish your model type earlier than you redesign your web site.

On this article, I will share 5 questions it’s worthwhile to reply to find out your small business model id and create the simplest web site attainable.

Extra on on-line.


Compelling, benefit-driven copywriting.

Individuals aren’t going to purchase from a small enterprise if the copy focuses closely on product specs or lacks a cohesive story. It is whenever you begin to discuss why somebody needs what you are promoting that you could really attain your target market.

A further problem for Revolutionary Sleep Options: they’re promoting high-end merchandise on the lowest value, however shopping for a mattress continues to be a substantial funding.

So, we knew we wanted to rapidly seize individuals’s consideration with the correct copy, quite than highlighting value factors.

As a part of our on-line advertising and marketing technique, we appeared for what issues every product solved. For instance, a life-style adjustable mattress is right for not solely individuals with a medical situation akin to acid reflux disease, but additionally for folk who wish to learn or use a laptop computer in mattress.

Equally, we discovered a magnet remedy mattress acts like a mini electrical heating pad to stimulate blood stream and ship vitamins to restore and heal broken tissues whilst you sleep. You get up pain-free and rejuvenated.

Is not that rather more attention-grabbing than product specs?

Revolutionary Sleep Options’ on-line advertising and marketing technique additionally contains touchdown pages and weblog posts with rigorously chosen key phrases to additional clarify the advantages of their merchandise and maximize search engine optimisation for extra natural visitors.

Strategic ongoing search engine optimisation, SEM & social media campaigns.

Our work does not finish when the web site is full! To assist Dave and Terry keep aggressive, make gross sales, improve leads and have interaction their viewers, we now have now turned our focus to concentrated search engine optimisation, SEM and social media campaigns.

search engine optimisation stands for SEO and is a non-paid on-line advertising and marketing technique that centres round optimizing your web site and content material with phrases and phrases that individuals would kind right into a search engine.

By doing key phrase and competitor analysis, we created goal key phrases to make use of throughout the web site and inside copy.

SEM stands for search engine advertising and marketing, also referred to as paid search. Essentially the most generally used paid search instrument is Google Advertisements.

By shopping for visitors that drives to the web site, we’re fast-tracking the location’s option to the highest of the search outcomes, and hopefully growing gross sales.

We do that successfully by:

? Concentrating on geographic areas

? Creating advert campaigns that talk to the goal audiences in these areas

? Writing related advert copy that can entice and compel their target market to click on on the advert

? Monitoring frequently for clicks, impressions and conversions

SEM generally is a nice on-line advertising and marketing technique to ramp up on the time of a web site launch; you may then scale back your paid advert funds as you progress increased up within the natural search outcomes with search engine optimisation.

We’re additionally sprinting ahead with an Instagram-centric social media marketing campaign that visually showcases their wholesome sleep options.

The method of bringing web site redesign concepts to life is a collaborative, iterative one. It takes correct planning, working with an expert advertising and marketing staff and testing and tweaking as you go!

It took a lot of speaking and dealing collectively to get to the finalized Revolutionary Sleep Options web site. However we love the method, and we now have one other web site and rebranding venture to be pleased with!

To your small business success,


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How We Rebranded, Redesigned & Redefined a Small Enterprise

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